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Creative marketing executive in higher education                         

A creative leader and marketing professional with experience across higher education as an administrator and educator. Proven record of creating and maintaining a multifunctional design and marketing environment supporting the values and goals of the institution. Creates strong professional development opportunities fine-tuned for individual employees to bring out their highest potential. Executes new strategic branding initiatives while also focusing on improved efficiency for current marketing objectives. Articulate multi-modal communicator continually focuses on building and strengthening relationships with staff, faculty, students and the community. A motivating and compelling higher education leader skilled at developing and coaching teams to obtain short- and long-term goals with aggressive performance metrics.


Career Development                               

Michigan Technological University, Houghton, MI

Manager of Digital Media & Creative Services (October 2013 – Present)

Coordinator of Marketing & Multimedia (August 2011 – October 2013)

Oversees and manages the visual, multimedia and print materials of the creative department, Creative Suite 155. Creative Suite 155 is a student-centered design team that provides marketing support to the university through web design/development, videography/editing, photography, marketing services and graphic design.

  • Operates as an extension of University Marketing and Communication to monitor brand identity/usage
  • Established Creative Suite 155 – a student run marketing/creative department
  • Developed a ticketing workflow system for creative project planning and management
  • Developed a 4-year training/professional development curriculum for creative staff
  • Migrated multiple departments into the University content management system
  • Serve as campus contact for training/presentations on technology, design, and social media
  • Established a new marketing style for Housing Sign-up, which resulted in a record re-contracting year
  • Developed a working relationship with Adobe’s education department
  • Host multiple digital media workshops for students on campus


Adjunct Instructor (Business/Marketing/Communications)

Finlandia University (May 2016 Present)

Gogebic Community College (May 2015 Present)

Developed own curriculum for teaching Social Media, Business Communications, Marketing Concepts, Digital Media and Public Speaking.


Owner/Creative Director

JBaumann Consulting LLC (May 2008 Present)

Established to help local small businesses develop marketing plans, websites, social media accounts, and fulfill photography needs.


Apple Service Manager

Up and Running Technology Solutions (March 2011 July 2015)

Maintained appropriate credentials with Apple to troubleshoot and repair all Apple devices to their standards. Also established a new work-flow for repair management and customer service.


Store Manager

TEAM Wireless – Verizon (July 2010 February 2011)

Opened a brand new store location in Houghton, MI. Established a new small business clientele and developed marketing strategies to integrate into the local market.


Professional Expertise


  • SEO & SEM
  • Project Management
  • UX and Usability Testing
  • Creative Team Administration
  • Web Development/CMS
  • Analytics Analysis



  • Adobe Certified Expert
  • Adobe Education Trainer
  • Apple Service Technician
  • Google Educator



  • Branding & Marketing
  • Presentations
  • Technical Training
  • Social Media Marketing
  • Design
  • Photography


Masters of Science – Integrated Marketing Communications (IMC)
Eastern Michigan University                                        
Bachelor of Science – Scientific & Technical Communications (STC)
Michigan Technological University
Photography Certificate – New York Institute of Photography


Professional Organizations

Adobe Campus Leader (August 2014 – Present)
Adobe Certified Expert: Acrobat DC
Adobe Certified Expert: Muse
Adobe Education Trainer (August 2014 – Present)

National Association of Student Personnel Administration – NASPA (September 2011 – Present)
National Technology Knowledge Community Vice Chair (March 2017 – Present)
National Technology Knowledge Community Board Member (November 2013 – March 2017)
Technology Knowledge Community Member (October 2011 – Present)

Volunteer Experience

Tamarack City Volunteer Fire Department (April 2012 – Present)
Assistant Chief (January 2016 – Present)
Training Officer (August 2013 – Present)

Michigan Tech EMS (August 2013 – Present)
Medical First Responder

Michigan Tech Public Safety and Police Services (October 2015 – Present)
Crime Scene Photographer